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Web host Netfirms significantly reduces energy consumption
Company launches program committed to green web hosting

TORONTO, July 11, 2007 - Netfirms, Inc. a leading North American web hosting company has officially launched its Netfirms Green energy saving program. Netfirms Green is a commitment to reduce the company's environmental footprint by conserving energy in its data centers and corporate offices.

The company is in the final stages of migrating their clustered server architecture and data center operations to a direct current power source using Rackable Systems (NASDAQ:RACK) patented DC power technology. The technology has already reduced Netfirms data center power consumption by 25%. By end of 2007, they plan to reduce power usage in data centers by 45%.

"Our proven DC Power technology has the potential to significantly reduce power consumption and increase server reliability" said Giovanni Coglitore, Chief Technology Officer of Rackable Systems. "DC power gives technology companies like Netfirms the opportunity to actively help our environment by reducing energy usage and decreasing the amount of heat produced in large-scale data centers while maintaining their competitive edge."

Jason Matheson, Product Manager at Netfirms in comparing DC power to other 'green' initiatives finds that "DC power is the most viable method of reducing our environmental footprint. It sees more direct results than purchasing renewable energy credits."

As part of the Netfirms Green program, the company has also reduced energy consumption in their offices. The corporate office is a Certified Go Green Building by the national BOMA Go Green Environmental Certification program. They have reduced energy consumption by minimizing decorative lighting and raising the air temperature in their buildings.

"Netfirms has always been environmentally responsible by participating in recycling programs and using environmentally sustainable resources and practices in our day to day operations. This new green program simply reinforces our ongoing commitment to the environment" states Thomas Savundra, President of Netfirms.

For more information about Netfirms Green program, visit

To learn more about Rackable Systems, visit

To learn more about BOMA Go Green, visit

About Netfirms Inc.: Netfirms, Inc., founded in 1998, provides green web hosting solutions and technology to successful small and medium-sized businesses, home office, entrepreneurs and individuals worldwide. Netfirms hosts over 1,000,000 websites, with offices in the U.S. and Canada. Netfirms was selected in 2006 as one of's Top 10 Fastest Growing Web Hosting Companies. For more information about Netfirms, visit

Media Contact: Julie Vieth, Communications Coordinator Netfirms Inc., 416-661-2100 x266